E-Direct Mailers go wrong…
April 22, 2012 Leave a comment
Thanks to an ex-colleague of mine, I managed to get screen shots of 2 established companies who are facing a rather sticky situation here…
First, we have our dear Her World magazine, test sending out their EDMs in the masses that are guarantee to irritate users entertaining themselves with the string of repetitions landing in their inboxes:

Then we have popular online fashion store, Reebonz, who clearly thought their user was a test subject:

Our verdict: Your customers’ inboxes are NOT your platforms for beta-testing…bad move, web developers.





